Nvidia’s RTX 4080 showed up at retailers with a graphics card displayed on the MSRP in the US as we approach the official on-sale date – but the news isn’t so good in the UK (or elsewhere in Europe).
So the official MSRP in the US is $1,199 for the GeForce RTX 4080 (16GB version – which is the only variant now, of course, as the 12GB rotation has been canceled), and we’ve also seen that it will be sold in the UK at an MSRP of £1,269 (we’ll come back to that).
This is the price Nvidia will sell for, but custom 3rd party versions of the RTX 4080 will be more premium in some cases but not all cases, and we’ve seen this illustrated with a PNY graphics card that has the official MSRP fixed on it.
As Tom’s Hardware (opens in new tab) highlights, this is the PNY Gaming Verto RTX 4080 (opens in new tab) which costs $1,199 and could be up for pre-order soon, keeping in mind that the 4080 doesn’t officially go on sale until November 16th, just over a fortnight away.
There’s also the faster overclocked (OC) edition of this graphics card listed on Newegg, but it’s still priceless – obviously with the boost clock made to run a little faster, offering a little better performance, it will be a little more expensive.
VideoCardz (opens in new tab) further noted that Laptops Direct in the UK has Palit’s RTX 4080 OmniBlack for £1,450 on pre-order (with delivery time listed as “from three weeks”) and more expensive Palit models coming in at £1,530 (that is the GameRock OC at the top end).
There are RTX 4080 models listed elsewhere (in the US and UK), but none have pricing attached yet. This will no doubt change as the launch approaches.
Analysis: The Good, the Bad, and Ampere’s Alternative
From what we can see so far, there are obviously good and bad things here. It’s good to see that in the US, a third-party model of the RTX 4080 is sticking to the MSRP – assuming the price doesn’t change from that point on, of course.
The UK seems to be a different story so far, but Laptops Direct is not where most people go for their graphics card needs (as you can imagine, this retailer is quite popular for, er, laptops). Companies like Scan or Overclockers UK (OCUK), for example, still don’t have prices associated with the RTX 4080 models that can be seen on their respective websites (in fact, Scan doesn’t even have standalone cards listed yet, just pre-built systems with the RTX 4080, no price).
These prices we can see on Laptops Direct are, however, an ominous sign, and the fact that the MSRP itself is higher than the US is also disappointing (albeit highly predictable given recent currency movements and so on). against). What we can see on Scan is that the RTX 4090 is priced between £1,950 and £2,000, and on OCUK it’s a similar story from £1,980 to £2,030, which doesn’t bode well for the RTX 4080 coming at its price point. suggested price of £1,269 in that country.
We could very well be looking at £1,500 then, or maybe even going up from there with beefier RTX 4080 models, particularly if the stock is thinner on the ground initially. And how does that compare to Ampere graphics cards? Well, you can buy an RTX 3090 Ti Founders Edition for £1,149 (the scan (opens in new tab)) at the moment – and it’s unclear how much better the RTX 4080 16GB will be than the 3090 Ti (apart from the biggest boosts for DLSS 3 games, i.e. which are obviously a niche proposition yet).
That kind of pricing makes the beefier RTX 3000 models look tempting, sure, and some might argue that maybe that’s the idea with early RTX 4000 releases (as we keep hearing, Nvidia and partners have a lot of Ampere stock to clean, yet).
Another argument might be if you’re going to shell out that much for an RTX 4080, why not go the extra mile and get the 4090 anyway (although melted power adapters might worry you at this point with the Lovelace flagship).
We can’t get too carried away by early price hints, of course, and there’s still that glimmer of hope of decent pricing in the US – provided the PNY card doesn’t have a reserve price – even if that’s not the case in the UK ( and elsewhere in Europe where Lovelace cards can be even more expensive).
Whether or not the RTX 4000 range ends at the MSRP, mind you, those recommended prices are still pretty ridiculous, certainly for the RTX 4080 when you compare it to the RTX 3080 which came with an MSRP of $699 (or £649) , even though you couldn’t really buy it for something like that.