Apple TV Plus has quietly launched an expansion of its film library in the United States, with the streaming service adding for the first time a number of licensed films that are not owned by the company.
In what appears to be an experimental move, the service is currently offering a number of old movies to watch for free to subscribers, including huge hits like Anchorman along with the entire Hunger Games series.
The films in question appear as suggested bonus content when browsing Spirited, Mythic Quest and Causeway – the three most recent Apple TV Plus major releases exclusive to the platform.
For example, when users land on the page for the new Christmas comedy musical Spirited, they’re also given options to watch several other movies that also star Will Ferrell or Ryan Reynolds, including Semi-Pro, Old School, and Wilder Van.
Meanwhile, browsing the action movie Echo 3 gives you options to watch a selection of international thrillers as well, including Argo, Syriana and Man on Fire.
A total of 20 films have arrived on the service, with Jennifer Lawrence’s hit Silver Linings Playbook, Kevin Smith’s Clerks and the Coen brothers’ classic The Hudsucker Proxy also among the films available to watch for free for Apple TV Plus subscribers up to 30 from November.
The movies are currently only being offered to subscribers using Apple TV Plus in the US, with the company currently unsure if more classic movies will be added and if other regions will also receive a similar library expansion.
Analysis: A small but potentially significant library boost
From the clever satire Severance to the excellently cast comedy Bad Sisters, a look at our list of the best Apple TV Plus shows should convince many critics that its well-considered curation makes it arguably the most consistent streaming service for exclusive content.
It’s on something of a roll now with the addition of tunes like the seasonal musical Spirited and the imminent return of the much-loved spy thriller Slow Horses, but the most common criticism of the service still remains – its library remains somewhat light, particularly in comparison. with rivals like Netflix and Disney Plus.
As things currently stand, the average viewer can work their way through the best Apple TV Plus has to offer in a few months.
With a recent price increase likely to have many users pondering whether to keep their subscription, this quiet move to bolster their content offering is timely and we hope it expands further.
These movies are only available to watch for a limited time, but if it’s popular, it would be great to have a rotating library of extra movies coming to Apple TV Plus in the future and would really increase the overall value. The fact that Apple is picking out a set of movies is also nice – it feels curated rather than the massive mass of movies you have to wade through on Netflix or Prime Video. Granted, not all of the films featured thus far are five-star masterpieces, but still.
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